The bag is the last thing your guest sees of you – and the first thing half the street sees when they walk home with it. It dangles from their arm, waits on their lap on the bus, sits on the kitchen table. A paper bag is essentially a small, walking billboard. The only difference is that most restaurateurs give them away without printing anything on them. Che spreco.
Yet, a printed paper bag with your logo is one of the cheapest ways to carry your brand into the city. Everyone who encounters your customer on their way home sees your name. Without any advertising budget, just in passing.
Why the bag, of all things?
Because it's visible. A pizza box disappears into the delivery bag, a cup sits on the table – but the carrier bag is carried through half the city. It's movement. And movement is attention. If your logo is emblazoned on that bag, you turn every pick-up customer into a small walking advertisement. Free, voluntary, every day.
Then there's the feeling: A well-made bag, with rich print and sturdy handles, feels like appreciation. The guest subconsciously notices – someone here is putting in the effort. And whoever puts in the effort with the bag probably puts in the effort with the food too. The packaging speaks before you say a word.
Kraft paper, white or brown – and what holds
Our paper bags with logo are individually printed in various formats – from the handy food bag for snacks to the large gastro bag for the complete family order. A few things that really matter:
- Tear resistance: Nothing is more embarrassing than a bag that tears on the sidewalk and spills pasta all over the pavement. Our bags have reinforced handles and strong kraft paper.
- Brown or white: Brown kraft paper looks natural, honest, sustainable. White looks clean and makes colorful logos pop. Both are compostable and food-safe.
- The print: A clearly placed logo is completely sufficient. If you want, add a QR code that leads to the menu or Instagram.
The little extra thought
The best thing about a nice bag: Many people don't throw it away at all. It becomes a lunch bag, a storage bag, a second life. And every time it reappears, your name is with it. Such a bag sometimes continues to work for you for weeks.
Start small, print a design you like, and observe how often your own bag suddenly appears in the city. That's a nice feeling – and a sign that your brand is alive. A presto!
Let your brand stroll through the city
Design your paper bag with your logo – tear-resistant, made of kraft paper and available from just 1 piece.
Design your paper bag with logo →
